2. Oppression of the poor. The proud rich look down upon those less fortunate and label them as lazy and unworthy. Their elevated sense of self-importance causes them to unrighteously judge, mock, withhold support from, and even persecute the less fortunate. Since pride is competitive in nature, the oppression of the poor by the proud rich becomes the object of the game. The Lord has repeatedly rebuked those who would pridefully withhold their means from the poor and persecute them with their haughty attitudes (see 2 Nephi 9:30; Mosiah 4:16-26; Alma 5:55; D&C 56:16-18).