Amalickiah’s “big problem … was to get the Lamanites to fight for him, and no professional public-relations office could have done a more skillful job than he did. ‘He did appoint men to speak unto the Lamanites from their towers, against the Nephites’ (Alma 48:1)—trained orators delivering set speeches from the official information centers; accusing, always accusing” (Nibley, Since Cumorah, 305).