One assumes that Amulek had not been a bad man. He seems to have been a member of the Church in that day, one who had witnessed the miraculous, had heard the truth preached numerous times and seen God’s hand working, but had not opened himself to the realm of divine experience.
“And now, behold, I say unto you… . thou hast rejected me many times because of pride and the cares of the world.” (D&C 39:7, 9.)