Alma 10 begins with Amulek recounting to his fellow townsmen his own conversion account. He spoke bravely to a hostile audience. These are people he knows. He was a wealthy man, and he had been doing business and living with them for a good while. However, this may be the first time that Amulek told his neighbors much about his personal religious convictions. Here Amulek makes a public and very daring statement, especially in light of the things he had recently experienced.